AEO agency South Africa, built to get you cited by AI.
Founder-led answer engine optimisation (AEO) for South African businesses: content, structure and schema that make ChatGPT, Gemini and Google AI Overviews name your business. One flat monthly fee. Start with a free AI visibility check.
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What do you want from AI search?
Free check, no logins needed. 3 short steps.
No obligation · you keep the findings · reply within one working day
- You answer 3 short questions. Or send one line on WhatsApp. It takes about a minute.
- We reply within one working day, with a first observation — before we ask you for anything.
- You get your free AI visibility check. You keep the findings whether or not we work together.
We run this system on our own site first.
Source: Google Search Console for growthpulsemedia.co.za. Results vary by market, competition and starting position.
Clients we work with
AEO that makes AI name your business.
More South Africans now ask ChatGPT, Gemini or Google’s AI Overviews before they click a link. If the answer names your competitor and not you, you lose the customer before the search results even load. An AEO agency in South Africa works to make your business the answer those tools give.
Answer engine optimisation (AEO) builds on SEO: pages that answer real questions directly, clear structure, schema, trusted mentions and fast technical foundations. We run this system on our own site, which is a cited source for South African marketing questions. See our guide to AI search visibility tools.
AEO does not replace SEO — it extends it. Most clients run both, through our SEO services.
Six parts of AEO working as one system.
Every programme covers the same six parts, shaped around the questions your buyers ask.
Question Research
The questions buyers ask AI tools and Google about your service, in their own words.
Answer-First Content
Pages that answer each question in the first sentences, in a format AI tools can quote.
Schema & Structure
FAQ, service, organisation and product schema, clean headings and internal links. See on-page SEO.
Trust Signals
Reviews, author details, real data and mentions on trusted South African sites.
Technical Foundations
Fast, crawlable pages, a clean sitemap and access for the AI crawlers you choose to allow.
Citation Tracking
We check which AI answers cite you, and track clicks and leads from AI sources in GA4.
One flat retainer. Agreed before we start.
AEO is priced on scope: site size, competition and how much content you need.
Sized to your site and market. Large sites or heavy content production cost more — always agreed before any work starts.
Not sure AEO fits your budget? Ask for the free AI visibility check. We will tell you what your budget can realistically move.
What the fee covers
- AI visibility check across ChatGPT, Gemini and AI Overviews
- Question research for your service
- Answer-first content written or rewritten
- Schema and structure improvements
- Trust signals and mentions
- Technical fixes for crawling and speed
- Monthly report on citations, clicks and leads
You own everything we build. The content and data stay on your site and in your own accounts.
From check to being the answer.
Find the questions, answer them better than anyone, then measure.
Check & research
We test which AI answers name you and your competitors, and list the questions that matter.
Fix & structure
Schema, structure and technical fixes, plus the first answer-first pages.
Content & trust
More answer-first content, reviews and mentions on trusted sites.
Measure & grow
Monthly citation checks, clicks and leads from AI sources, and the next questions to win.
When AEO is the wrong call.
We would rather tell you now than take months of fees to find out together.
AEO usually works when…
- Buyers ask questions before they choose a supplier
- Your site can be edited quickly
- You have real expertise to share
- You can commit to at least six months
- You already rank, or are building SEO
We will tell you to wait when…
- You need leads this month — Google Ads is faster
- Your site has basic SEO problems that come first
- Nobody searches or asks about your service yet
- The site is about to be rebuilt
- The budget only covers two or three months
If the check says AEO is not your best next rand, that is what the check will say.
Why SA businesses choose a founder-led AEO specialist.
What separates this from agencies who added “AI” to an old SEO package.
Flat fee, agreed upfront
You get one number before any work starts. It does not grow when your budget does, and there is no lock-in contract. Our incentive is your result, not a bigger invoice.
Founder-led. You deal with me.
Every project is run by Dirk van Greuning — your AEO and SEO specialist, not an account manager. Dirk has more than 10 years’ experience, and built and scaled an SA ecommerce business before starting Growth Pulse Media. No juniors and no hand-offs.
SA market, not a template
South African questions, local search terms, rand pricing in schema and local trust signals — the details global tools miss.
You own everything
Accounts, data, content and code stay in your name. Every change is visible to you — and it all stays yours if you leave.
Tracking verified, not assumed
We check that sales and enquiries are tracked correctly before we judge anything, because every decision after that depends on it.
Connected to everything else
AEO and SEO share the same foundations, and both feed Google Ads with the questions buyers ask. One system, one report.
Questions people ask before they start.
How long have you been doing this?
Dirk has worked in digital marketing since 2016, which is more than 10 years. Growth Pulse Media is the company he runs that work through today. Clients rate us 5.0 on Google, and you can read the reviews before you contact us.
What is AEO?
AEO means answer engine optimisation. It is the work of making AI tools such as ChatGPT, Gemini and Google AI Overviews name your business when people ask about your service.
Is AEO different from SEO?
AEO builds on SEO. SEO gets your pages ranked; AEO makes them easy for AI tools to quote and trust. Most businesses need both, and they share the same foundations.
Can you guarantee ChatGPT will mention us?
No. Nobody controls AI answers, and anyone who guarantees them is guessing. What we guarantee is the work: answer-first content, structure, schema and trust signals, and a monthly report on what changed.
How do you measure AEO?
We check which AI answers cite you for your key questions, and we track visits and leads from AI sources in GA4 and Search Console.
How long does AEO take?
Technical and schema fixes can help within weeks. Content and trust signals usually take three to six months to show in AI answers.