Google Ads management South Africa, built for enquiries, not clicks.

Dirk has worked in digital marketing and Google Ads since 2016, which is more than 10 years. Growth Pulse Media is the company he runs that work through today. Clients rate us 5.0 on Google, and you can read the reviews before you contact us.

There is no fixed number. What a budget can do depends on your category, your area and what one new customer is worth to you. A local service business can often start small; competitive categories such as legal, financial services and high-ticket ecommerce need more to compete.

Tell us your budget upfront. We will show you what it can realistically buy in your market. If it is too small to compete in your space, we will say so rather than take the work.

Yes. First we check whether enough people search for what you sell in your area. If they do, we build the account in your name — keywords, ads and conversion tracking — and launch it. If they do not, we tell you, and point you to the cheaper fix that should come first.

You do. The account stays in your name with your card on file, and you pay Google directly. We manage it as a linked partner, which means you see every change and every rand spent.

If you ever stop working with us, the account, the campaign history and the data all stay with you. Nothing is held hostage.

Flat. The fee is agreed upfront, there is no setup fee, and it is not linked to what you spend on ads — so we do not earn more by pushing your budget up.

The fee depends on the work: one search campaign takes less to run than several campaign types with a large product feed. You get the number before any work starts, and it does not change when your spend does.

Traffic can start within 24 to 48 hours of launch. The first four to eight weeks are a learning phase for both sides — Google needs data to refine bidding, and we need data to refine the campaigns.

Anyone promising a specific return in week one is either bidding on low-volume terms that will never scale, or making the number up.

Yes, and it is most of what we do. Every result on this page came from an account we took over rather than built from nothing.

We start with a full audit, then improve incrementally so that valuable campaign history is preserved — Google uses that history to inform bidding. We only rebuild when the existing structure is genuinely broken.

Read-only access to your Google Ads account. That is the whole ask, and it is the lowest permission level Google offers.

What read-only lets us do: look at your campaigns, keywords, search terms, Quality Scores and spend. What it does not let us do: change a bid, pause a campaign, edit a keyword, touch your budget, or see your card details. We can look, and that is all.

To grant it: Admin → Access and security → Users → the blue +, enter our email, choose Read only, send. To remove it afterwards, the same screen, one click. You never lose control of the account for a second.

Before you grant anything, we will already have looked at what is public — the ads you are running, the pages they land on, and whether your conversion tracking is firing at all. Expect a first observation from us before we ask for access, not after.

Because the money is hiding in the search terms report, and that report only exists inside the account.

From outside we can see your ads and your landing pages, and that tells us something. What it cannot tell us is which actual searches you paid for. That is almost always where the waste is — budget going to searches that were never going to buy. Quality Scores, negative keyword lists, bid strategy and budget pacing are the same: real, expensive, and invisible from the outside.

An audit that skips all of that is a guess with a nice cover page. We would rather ask for two minutes of your time and tell you something true.

The audit is still free and you keep the findings either way. If it turns up real problems, you can use it to push your current agency to fix them, or move to us.

One thing worth knowing upfront: a new read-only user appears in the account’s user list, so your current agency may see that someone was added. That is your call to make, and it is a normal thing for an owner to do with their own account.

PPC means pay per click: you pay only when someone clicks your ad. Google Ads is the biggest PPC platform in South Africa, so when a business looks for a PPC agency or a PPC specialist, Google Ads management is usually what it needs. That is what we do — Search, Shopping, Performance Max and remarketing campaigns.

They do different jobs. Google Ads buys position immediately and you control the tap. SEO earns position over three to six months and then costs nothing per click.

Most businesses should run ads for the near-term pipeline while SEO builds underneath. Over time the organic side lowers what the ads have to carry.