Digital strategy agency South Africa, a plan you can act on.
Founder-led digital strategy for South African businesses: which channels to use, how to split the budget, what to track and what to do first. Then we can run it for you. Start with a free strategy call.
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What do you need?
Free, 3 short steps. About a minute.
No obligation · you keep the findings · reply within one working day
- You answer 3 short questions. Or send one line on WhatsApp. It takes about a minute.
- We reply within one working day, with a first observation — before we ask you for anything.
- You get your free strategy call. You keep the findings whether or not we work together.
Results from accounts we plan and run.
Source: Meta Ads Manager reporting, default attribution. Source: Google Analytics 4 for the store, all channels. Source: Google Ads reporting. Figures reflect reported attribution for the periods shown, not audited revenue or profit. Results vary by market, margin and competition.
Clients we work with
A digital strategy that turns into results.
Most businesses do not need more channels. They need to know which two or three channels will bring customers at a cost they can afford, and in what order. A digital strategy agency in South Africa should answer that with your numbers: margins, customer value, budget and how your buyers search and shop.
We build the plan from your data, then we can run it: SEO, Google Ads, Meta ads, websites and email. See our guide to digital marketing budgets in South Africa to see how we split spend.
If you have an in-house team, the plan is written so they can run it. Our comparison of an agency vs an in-house team helps you choose.
Six parts of a digital strategy that fit together.
Every strategy covers the same six questions, answered with your numbers.
Numbers First
Margins, customer value, current results and tracking checked before any channel is chosen.
Buyer & Offer
Who buys, how they search and shop, and why they should choose you.
Channel Mix
Which of SEO, Google Ads, Meta, email and WhatsApp to use first, and which to skip.
Budget Split
How much to spend on each channel, and the results that justify more.
90-Day Roadmap
What to do in which week, who does it and how to measure it.
Monthly Review
A short monthly review that moves budget to what works.
One flat fee. Agreed before we start.
Start with the strategy, then add execution if you want us to run it.
Strategy and execution in one fee. Larger businesses, more channels or heavy content work cost more — always agreed before any work starts.
Want the plan only? Ask on the free call. We can write the strategy for your own team to run.
What the fee covers
- Marketing, tracking and numbers audit
- Buyer and offer review
- Channel mix and budget split
- A 90-day roadmap
- Tracking set up for every channel
- Execution of the first channels
- Monthly review and budget moves
You own the plan, the accounts and all the data.
From numbers to a plan that runs.
Numbers first, then choices, then a roadmap, then results.
Audit
We check your numbers, tracking, current channels and competitors.
Strategy
You get the channel mix, budget split and the results each channel must hit.
Roadmap
The first 90 days run week by week, by us or your team.
Review
A monthly review moves budget to what works and drops what does not.
When a strategy is the wrong call.
We would rather tell you now than take months of fees to find out together.
A strategy usually pays when…
- You spend on marketing but cannot say what works
- You plan to grow or launch something new
- You have more than one channel to choose from
- You know your margins, or can work them out with us
- Someone will act on the plan
We will tell you to skip it when…
- You already know the one channel that works — just run it
- Nobody has time to act on a plan
- The budget is too small to split across channels
- The offer or pricing is still changing
- You want a long report, not decisions
If the call says you need execution, not a strategy, that is what we will say.
Why SA businesses choose a founder-led strategist who also executes.
What separates this from strategy decks that nobody runs.
Flat fee, agreed upfront
You get one number before any work starts. It does not grow when your budget does, and there is no lock-in contract. Our incentive is your result, not a bigger invoice.
Founder-led. You deal with me.
Every project is run by Dirk van Greuning — your strategist and marketer, not an account manager. Dirk has more than 10 years’ experience, and built and scaled an SA ecommerce business before starting Growth Pulse Media. No juniors and no hand-offs.
SA market, not a template
South African buyer behaviour, rand costs per click and per lead, local platforms like Payfast and WhatsApp, and the local sales calendar.
You own everything
Accounts, data, content and code stay in your name. Every change is visible to you — and it all stays yours if you leave.
Tracking verified, not assumed
We check that sales and enquiries are tracked correctly before we judge anything, because every decision after that depends on it.
Connected to everything else
The same team that writes the plan can run SEO, Google Ads, Meta ads and email, so nothing gets lost between strategy and execution.
Questions people ask before they start.
How long have you been doing this?
Dirk has worked in digital marketing since 2016, which is more than 10 years. Growth Pulse Media is the company he runs that work through today. Clients rate us 5.0 on Google, and you can read the reviews before you contact us.
What does a digital strategy agency do?
We decide which channels your business should use, how to split the budget, what to track and what to do first — based on your numbers. Then we can run the plan for you.
How much should I spend on digital marketing?
It depends on your margins, customer value and growth goals. Our guide to digital marketing budgets shows how to work it out.
Do you only write the plan?
No. We can write the plan for your team, or run it ourselves. Most clients do both: we run the main channels and the team handles the rest.
How long does it take?
The strategy takes about two weeks. The first results usually show within the first 90 days, depending on the channels.
Is there a lock-in contract?
No. We work month to month.