Conversion rate optimisation agency South Africa, more customers, same traffic.
Founder-led CRO for South African websites and online stores. We find where visitors drop off, fix it one change at a time, and prove each result. Audits from R5,000, retainers month to month. Start with a free CRO check.
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What do you want more of?
Free, 3 short steps. About a minute.
No obligation · you keep the findings · reply within one working day
- You answer 3 short questions. Or send one line on WhatsApp. It takes about a minute.
- We reply within one working day, with a first observation — before we ask you for anything.
- You get your free CRO check. You keep the findings whether or not we work together.
What changed after the fixes.
Source: Google Analytics 4 for the store, all channels. Source: Google Ads reporting. Figures reflect reported attribution for the periods shown, not audited revenue or profit. Results vary by market, margin and competition.
Clients we work with
A CRO agency that fixes what the data shows.
Most South African websites already pay for traffic — through ads, SEO or social — and then lose most of it to slow pages, unclear offers and long forms. A conversion rate optimisation agency in South Africa finds those leaks and fixes them, so every rand you already spend brings more customers.
We work from data, not taste: GA4 funnels, ad platform data, heatmaps and the pages people leave. Then we change one thing at a time and measure the result. Our guide to web design strategy in South Africa covers the basics.
CRO also lowers your cost per lead or sale on Google Ads and Meta, because the same clicks produce more results.
Six parts of CRO working as one system.
Every engagement follows the same order: measure, find, fix, prove.
Tracking & Funnels
GA4 events, form and checkout tracking checked first, so every result is real.
Research
Funnel data, heatmaps, session recordings and short surveys show why people leave.
Landing Pages
Pages that match the ad, answer the main question and make the next step obvious.
Forms & Checkout
Fewer fields, clear errors, trusted payment methods and delivery costs shown early.
Speed & Mobile
Faster pages on mobile data, where most South African visitors browse.
Testing
Changes tested against the numbers before and after, with A/B tests where traffic allows.
Clear prices. Month to month.
Start with an audit, then keep improving on a monthly retainer if the numbers justify it.
Not a share of your sales. Larger sites, custom code and A/B testing tools cost more — always agreed before any work starts.
Not sure you need it? Ask for the free CRO check. If you need more traffic first, we will tell you.
What the fee covers
- Tracking and funnel audit
- Research: data, heatmaps and recordings
- A ranked list of fixes by value
- Landing page and form improvements
- Checkout and payment fixes for stores
- Before-and-after reporting on every change
- A/B tests where your traffic is large enough
You own everything we change. Pages, code and data stay on your site.
From audit to proven improvements.
Measure first, fix the biggest loss, prove it worked, repeat.
Tracking check
We make sure sales, forms and calls are tracked correctly before we judge any page.
Audit & research
Funnels, heatmaps and recordings show where and why people leave. You get a ranked fix list.
Fix & measure
The top fixes go live one at a time, each measured against the numbers before.
Keep testing
New tests every month on the pages that carry the most value.
When CRO is the wrong call.
We would rather tell you now than take months of fees to find out together.
CRO usually pays when…
- Your site gets steady traffic every month
- You already pay for ads or SEO
- Visitors arrive but do not buy or enquire
- You can make changes to the site quickly
- You track sales or leads, or can let us set it up
We will tell you to wait when…
- The site gets too few visits to measure a change
- A rebuild is weeks away — build it right instead
- The problem is the offer or the price, not the page
- Nobody can approve changes for weeks
- You need traffic first — see our SEO page
If the check says traffic is the problem, not the page, that is what the check will say.
Why SA businesses choose a founder-led CRO specialist.
What separates this from redesigns based on opinion.
Flat fee, agreed upfront
You get one number before any work starts. It does not grow when your budget does, and there is no lock-in contract. Our incentive is your result, not a bigger invoice.
Founder-led. You deal with me.
Every project is run by Dirk van Greuning — your conversion specialist, not an account manager. Dirk has more than 10 years’ experience, and built and scaled an SA ecommerce business before starting Growth Pulse Media. No juniors and no hand-offs.
SA market, not a template
Payfast and EFT checkouts, WhatsApp as a contact option, mobile data speeds and South African trust signals — the details that decide local conversions.
You own everything
Accounts, data, content and code stay in your name. Every change is visible to you — and it all stays yours if you leave.
Tracking verified, not assumed
We check that sales and enquiries are tracked correctly before we judge anything, because every decision after that depends on it.
Connected to everything else
Better pages make Google Ads, Meta ads and SEO cheaper per result. We report CRO gains in the same report as your traffic.
Questions people ask before they start.
How long have you been doing this?
Dirk has worked in digital marketing since 2016, which is more than 10 years. Growth Pulse Media is the company he runs that work through today. Clients rate us 5.0 on Google, and you can read the reviews before you contact us.
What is conversion rate optimisation?
CRO is the work of getting more visitors to do what you want — buy, call or send an enquiry. We find where people leave, fix the cause, and measure the result.
How much does CRO cost?
Audits start from R5,000 once-off. Monthly retainers start from R6,000 and run month to month. You get the number before any work starts.
How much traffic do I need?
A few thousand visits a month is enough to measure most fixes. A/B testing needs more. With less traffic, we fix the obvious problems first and measure trends over longer periods.
How soon will I see results?
Tracking, speed and form fixes can show within weeks. Bigger page changes need four to eight weeks each to measure properly.
Do you need access to my website?
Not for the free check — we start from your public pages. To make changes, we need editor access and read access to GA4. You can remove both at any time.