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Digital marketing tips, ecommerce insights, and growth strategies
Cost of AEO Services South Africa: 2026 Pricing Guide
Jul 24, 2026
The cost of AEO services South Africa businesses should budget for runs from R5,000 to R25,000 per month for ongoing work, with one-off diagnostic audits from R7,500 — and the...
How to Track AI Traffic in Google Search Console
Jul 24, 2026
You can now track AI traffic in Google Search Console two ways: through the dedicated Generative AI performance reports Google launched on 3 June 2026, and through the query-level detection...
AI Search for B2B: Getting Cited in Buyer Research
Jul 24, 2026
AI search for B2B matters more than for any other sector, for one structural reason: B2B buyers do their research privately, and an assistant that names three vendors during that...
AI Search for Ecommerce: How SA Stores Get Recommended
Jul 23, 2026
AI search for ecommerce works on a different currency to content marketing: assistants recommending products need price, availability, delivery terms and review evidence they can read and trust, not brand...
ChatGPT vs Google vs Perplexity South Africa: Where SA Buyers Search
Jul 23, 2026
The ChatGPT vs Google vs Perplexity South Africa question has one answer that surprises people: Google still wins on volume by a wide margin, but it no longer wins the...
Brand Mentions and AI Search: Digital PR for the AI Era
Jul 23, 2026
The brand mentions AI search systems can read have become the backlinks of the AI era: retrieval reads text, not just link graphs, so every credible page that names your...
Writing Content AI Overviews Cite: The SA Guide
Jul 22, 2026
Writing content AI Overviews cite comes down to a single editorial discipline: every section must hand the machine a complete, specific, safe-to-repeat answer in its opening lines. This how-to sits...
AI Search for Local Businesses: Winning Near Me Queries in SA
Jul 22, 2026
AI search for local businesses changes one thing above all: the buyer who used to scan a map pack of ten now hears two or three names, with reasons attached....
Generative Engine Optimisation (GEO) South Africa: The Complete Guide
Jul 22, 2026
The generative engine optimisation South Africa conversation usually starts with a naming question: is GEO something new, or another label for the AI-visibility work already underway? Short answer — same...
LLM Visibility Audit: Is AI Recommending Your Business?
Jul 21, 2026
An LLM visibility audit answers one commercially urgent question: when South African buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for help in your category, does your company get...